• Behaviour data – to give you an example, a customer buys a product or service, from your enterprise that manufactures the product. The customer may have bought the product from your channel partner may deliver the service or product. This results in the creation of a chain of data points that are reciprocal to each other, and enterprises store this data in an MDM solution as it is a long chain of events.
• Create, Read, Update, Destroy (CRUD) Cycle – this data may be a result of the different ways in which a client is acquired. For example, the client may be acquired online, or via a partner, or they come to a store and buy a product. The CRUD cycle is organized in a matrix of the customer, product, asset, and employee.
• Cardinality – refers to the number of elements in a set. For instance, if an enterprise has thousands of customers, or if an enterprise has hundreds of variants of a product or even hundreds of products, an MDM would be required to manage all this data.
• Lifetime – Master data tends to be less volatile. To give you an example let us consider a contract. A contract with a brand ambassador of the enterprise has a longer lifetime. It may be signed for three or five years. But a contract with a customer may be transactional and have a life of just six months. If an enterprise has thousands of customers, this customer data would require to be stored and accessed.
• Complexity – this is another factor to consider when determining whether your enterprise needs an MDM. For example, if the product is an ERP, or modules of an ERP that a client is buying every few months. Managing license costs, tracking maintenance requests, accepting requests for customization, etc. may result in complexity.
• Value – the more valuable the data is to an enterprise, the more likely it is to require storage in an MDM solution.
• Volatility – data points in an MDM solution are usually less volatile.
  Reuse – reuse of data is the prime reason for its storage in an MDM solution.

Is your e-commerce enterprise preparing to adopt an MDM solution? Are you grappling with the data that needs to be stored? Bogged down by cleaning and migrating your data? Reach out to Navabrind IT Solutions. We help  B2B and B2C clients through the tedious process of data cleaning and migration. We have helped a host of customers across industries make the most of their MDM solutions and we can help you too.

With over a decade of expertise in e-commerce solutions, we also help small and medium e-commerce businesses deploy Magento, Akeneo PIM, Odoo ERP and integrate them with your MDM solution. We have also helped our clients in the US, Europe, and India with mobile apps, cloud solutions, complex customizations, and have software developers you can hire.