What Data Should You Manage?

Data is the backbone of an enterprise and your e-commerce organization wants to ensure a robust master data management solution is managing all your key data effectively. An MDM solution is an investment at multiple levels and you want to be making it wisely to manage the correct data. Not all data coming out of the organization needs to be managed. Usually, master data is the core data within the organization. While it may be comparatively small in volume, it is not short on complexity and value to the company.

This begets the question, so what data should your MDM solution be monitoring? We recommend that your e-commerce organization consider the following:

  • Behaviour data – to give you an example, a customer buys a product or service, from your enterprise that manufactures the product. The customer may have bought the product from your channel partner may deliver the service or product. This results in the creation of a chain of data points that are reciprocal to each other, and enterprises store this data in an MDM solution as it is a long chain of events.
  • Create, Read, Update, Destroy (CRUD) Cycle – this data may be a result of the different ways in which a client is acquired. For example, the client may be acquired online, or via a partner, or they come to a store and buy a product. The CRUD cycle is organized in a matrix of the customer, product, asset, and employee.
  • Cardinality – refers to the number of elements in a set. For instance, if an enterprise has thousands of customers, or if an enterprise has hundreds of variants of a product or even hundreds of products, an MDM would be required to manage all this data.
  • Lifetime – Master data tends to be less volatile. To give you an example let us consider a contract. A contract with a brand ambassador of the enterprise has a longer lifetime. It may be signed for three or five years. But a contract with a customer may be transactional and have a life of just six months. If an enterprise has thousands of customers, this customer data would require to be stored and accessed.
  • Complexity – this is another factor to consider when determining whether your enterprise needs an MDM. For example, if the product is an ERP, or modules of an ERP that a client is buying every few months. Managing license costs, tracking maintenance requests, accepting requests for customization, etc. may result in complexity.
  • Value – the more valuable the data is to an enterprise, the more likely it is to require storage in an MDM solution.
  • Volatility – data points in an MDM solution are usually less volatile.
    Reuse – reuse of data is the prime reason for its storage in an MDM solution.

Is your e-commerce enterprise preparing to adopt an MDM solution? Are you grappling with the data that needs to be stored? Bogged down by cleaning and migrating your data? Reach out to Navabrind IT Solutions. We help  B2B and B2C clients through the tedious process of data cleaning and migration. We have helped a host of customers across industries make the most of their MDM solutions and we can help you too.

With over a decade of expertise in e-commerce solutions, we also help small and medium e-commerce businesses deploy Magento, Akeneo PIM, Odoo ERP and integrate them with your MDM solution. We have also helped our clients in the US, Europe, and India with mobile apps, cloud solutions, complex customizations, and have software developers you can hire.

Leave a Reply

Related Articles

  • Is 2022 Going to Be the Year to Adopt a PIM System?

    Is 2022 Going to Be the Year to Adopt a PIM System? September 21, 2022 Posted by: adminuser Categories: Akeneo PIM Page, PIMCore Services No Comments According to Statista, a global business data platform, retail e-commerce sales worldwide are slated to hit 5.5 billion USD in 2022. The growth rate of retail e-commerce has hastened

    September 21, 2022
  • 5 Reasons Why Digital Asset Management is Important for Brand Success

    5 Reasons Why Digital Asset Management is Important for Brand Success September 21, 2022 Posted by: adminuser Category: DAM No Comments Marketing is a core business function in a company. This is truer for an e-commerce business that is in the retail and apparel industry. Here, organizations need to constantly jostle with stiff competition to

    September 21, 2022
  • Omnichannel: The Powerful New Direction of E-Commerce

    Omnichannel: The Powerful New Direction of E-Commerce September 21, 2022 Posted by: adminuser Category: E-Commerce Development No Comments As an e-commerce business owner, you may want to brush past big words like omnichannel commerce or omnichannel retailing. But when it comes to delivering world-class customer experience, it is definitely something you want to do. As

    September 21, 2022

Contact us to know more about our offerings and schedule a call.