Until recently, e-commerce companies that wanted to distinguish themselves from their competitors created and launched a mobile app. The development, testing, uploading of the app to the play store, ensuring regular updates, and promoting downloads distinguished the mobile app as a separate channel to be managed and maintained. It also required a budget, and only large e-commerce companies could afford the investment needed to create and market a mobile app. Interestingly, things are set to change with PWA.

PWA or progressive web application is an upcoming technology that is being used to make e-commerce sites mobile-friendly without the investment of an app. It promises to revolutionize mobile as a sales channel without the need for an app.

Once your website is built with PWA, desktop and mobile users can access an equally seamless experience. Few mobile users would even know they are using a browser and not a mobile app. Your website would be responsive to any screen size, work offline and deliver push notifications.