Why you Need the Odoo Secondary Sales Management

Efficiently managing secondary sales is crucial for businesses looking to maximize their revenue and stay competitive in the market. To streamline this complex process, businesses can leverage powerful software solutions like Odoo. 

Odoo, an all-in-one enterprise resource planning (ERP) platform, offers comprehensive features for managing secondary sales effectively. In this blog, we will explore the benefits and functionalities of Odoo’s secondary sales management module, highlighting how it can help businesses optimize their sales operations, improve inventory management, and enhance overall profitability. 

Whether you are a distributor, wholesaler, or retailer, understanding the capabilities of Odoo’s secondary sales management can provide valuable insights to enhance your business performance.

Before we begin let’s understand what a sales management system is and what are the different types of sales management a business needs.

What is a Sales Management System?

A sales management system serves as a powerful platform that enables sales teams to achieve their goals efficiently and effectively. With the aid of this system, sales managers can easily track crucial data, automate administrative tasks, and assign leads to team members. 

By storing customer information within the platform, the sales management system facilitates seamless collaboration between sales and marketing teams. This collaboration not only streamlines the sales process but also enhances overall productivity and customer engagement.

With the right sales management system in place, businesses can optimize their sales operations and drive greater success in the competitive market.

What does a sales process look like?

A typical sales process involves three stakeholders the manufacturer, the distributor, and the retailer. Each of the stakeholders will carry out specific sales processes such as Primary, Secondary, and Tertiary sales.

odoo sales

Primary Sales 

Primary sales are the initial sales that represent the transaction between the manufacturing company and the distributor within a specific city, state, or region. This primary sales transaction involves the manufacturing company delivering an invoice to the distributor at the agreed distributor price. 

The revenue generated from this transaction represents the net revenue for the company. In essence, primary sales mark the first step in the distribution process, establishing the foundation for further sales and subsequent revenue streams

Secondary Sales

Once a product reaches a distributor, the subsequent transaction with a retailer is referred to as secondary sales. During this stage, the distributor invoices the product to the retailer, who then set the price for dealers or end customers. 

In the realm of secondary sales, the distributor acts as the seller, engaging in transactions with retailers. However, it is worth noting that distributors may also have the option to sell directly to end customers. 

In the context of modern retail, a two-tier concept is commonly employed, wherein primary sales involve transactions between the company and the retail outlet, while secondary sales encompass transactions between retail outlets and customers. 

This distinction ensures a smooth flow of products from manufacturers to end consumers, with distributors and retailers playing crucial intermediary roles.

Tertiary Sales 

Tertiary sales refer to the point of sale where a retailer sells the product directly to the end customer. During this transaction, the product is typically sold at the maximum retail price (MRP) or the market operating price (MOP). 

Tertiary sales are crucial as they involve direct engagement with the end customers, making them the most significant aspect of sales. Companies should prioritize and concentrate on maximizing their tertiary sales, as higher tertiary sales often lead to increased secondary and primary sales. 

Ensuring strong performance in tertiary sales can be achieved through strategies such as implementing effective mystery shopping techniques to enhance the overall customer experience and drive sales growth.

What is Odoo?

Odoo is a comprehensive business management and enterprise resource planning (ERP) solution designed to efficiently manage the entire spectrum of a company or organization’s operations. 

Its modular structure enables the platform to offer a range of application-specific modules, allowing for tailored functionality. With centralized operations and a unified platform, Odoo provides a distinct advantage through its centralized inventory and a single, integrated database for management.


The roots of Odoo can be traced back to 2005 when the company initially released the software as TinyERP. Over time, it evolved and expanded into the robust Odoo platform. 

In 2014, Odoo 8 was introduced, featuring two distinct editions: the enterprise edition and the community edition. Since then, Odoo has been consistently releasing updated versions, enhancing operational capabilities year after year. The latest iteration, Odoo 14, offers advanced features and functionality.

Looking ahead, Odoo 15 is set to be released this year, promising to be the fastest and most advanced version yet, with an abundance of powerful business management capabilities. With Odoo’s continuous innovation and updates, organizations can leverage its comprehensive suite of tools to optimize their operations and drive growth.

In this article, we will explore how Odoo ERP can effectively manage secondary sales operations, providing valuable insights into streamlining and enhancing sales processes. By leveraging the power of Odoo’s integrated features, businesses can unlock new levels of efficiency, productivity, and success in managing their secondary sales.

What is Odoo Secondary Sales Management?

The Sales Management module in Odoo stands out as a prominent feature dedicated to the practical implementation of sales techniques and the comprehensive management of all sales-related activities.

This module offers valuable insights that enable effective control over your sales department. With the assistance of this efficient application, generating sales orders from qualified opportunities becomes a seamless process.

The Odoo Sales Management module provides a comprehensive overview of your entire sales department’s operations, conveniently displayed on a single screen. This management system enhances your ability to sell products efficiently and professionally, simplifying even the most challenging sales tasks and operations. 

As a result, time efficiency improves, allowing employees to manage multiple tasks with ease and minimal frustration.

What sets Odoo apart is its seamless integration capabilities. The Sales module can be easily integrated with other essential modules, including CRM, Inventory, and Accounting.

This integration ensures a cohesive and streamlined workflow across various departments, promoting collaboration, data accuracy, and overall business efficiency.

By harnessing the power of the Odoo Sales Management module and its integration capabilities, businesses can enhance their sales operations, optimize resource utilization, and ultimately drive revenue growth.

Manage Multiple Warehouse

Odoo empowers you to manage multiple warehouses within your company seamlessly. Its flexible features allow you to define multiple warehouse locations and ensure reliable control over product movement operations. 

Additionally, you have the capability to establish specific storage locations for products within each warehouse. By leveraging Odoo’s warehousing options, such as Storage Location and Multistep Routes, you can effortlessly configure and optimize operations across multiple warehouses within your organization. 

With Odoo’s comprehensive warehouse management capabilities, you can enhance efficiency, streamline logistics, and effectively meet the demands of your business.

odoo warehouse

Accurate Product Tracking

Odoo provides a comprehensive solution for defining and managing product lot numbers and serial numbers, offering valuable tools for effective product tracking and traceability within your company’s warehouses. 

This feature is particularly beneficial for businesses dealing with perishable goods, as it enables the assignment of expiry dates to products along with their respective lot and serial numbers. 

The traceability options can be accessed and configured within the settings menu of the inventory module. From there, you can customize the traceability operations according to your specific requirements. 

Additionally, Odoo allows you to enable the configuration of expiration dates on products, ensuring accurate monitoring and management of time-sensitive inventory. 

With Odoo’s robust traceability and expiration date features, you can enhance inventory control, maintain product quality, and ensure regulatory compliance with ease.

odoo settings

Predefined Rules and Routes

In Odoo, product movements are executed according to customizable rules and routes that can be tailored to meet your specific inventory operational requirements. 

These rules and routes govern various aspects of product procurement, movement, sales operations, inventory adjustments, and in-house operations related to product movement within your company. 

To configure the routes for product moves in the Odoo platform, you can utilize the Routes menu found within the inventory module. Within this menu, you have the flexibility to assign routes and define rules for product movement within the warehouse. 

By leveraging Odoo’s robust rule and route customization capabilities, you can optimize your inventory management processes, streamline product movements, and ensure efficient operations throughout your organization.

odoo routes

Seamless Invoicing and Payment Process

With Odoo’s accounting modules, you can effectively manage the financial operations of your company. Odoo enables automation of invoice management and generation, allowing for streamlined and efficient invoicing once sales orders are confirmed. 

Similarly, vendor bill payments can also be configured and managed within the system. Furthermore, Odoo provides the flexibility to define and accept various payment methods, including online and card payments, catering to localization requirements. This feature allows you to set up payment acquirers and terms specific to different regions. 

Additionally, the accounting module empowers you to perform essential finance management tasks such as invoicing, accepting payments, making payments to vendors, and more. 

With Odoo’s comprehensive accounting capabilities, you can ensure accurate financial management and enhance the efficiency of your financial operations.

odoo invoice

Final Thoughts

In conclusion, the Odoo Secondary Sales Management module provides a comprehensive solution for efficiently managing secondary sales operations in your organization. With its robust features and seamless integration with other Odoo modules, it enables businesses to streamline processes, improve data accuracy, and enhance overall sales performance.

The module empowers companies to effectively track and manage secondary sales transactions, from invoicing to pricing, ensuring accurate revenue calculations. With Odoo Secondary Sales Management, organizations can optimize their sales operations, minimize errors, reduce costs, and ultimately drive revenue growth. 

Whether you are a distributor, retailer, or manufacturer, implementing the Odoo Secondary Sales Management module can significantly enhance your sales processes and contribute to the overall success of your business.

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