Are US Tariffs on India Impacting Your Business? — Turn A Hurdle Into An Opportunity With Odoo ERP
Vasanth Anantharaman
Co-Founder and CEO Navabrind IT Solutions | Omnichannel Solution Expert
There is a well-known and often-repeated metaphor that says, “When life gives you lemons, make lemonade,” which alludes to making the best of a bad situation. The 25% trade tariffs imposed by the US on India, effective from August 1, 2025, are indeed lemons. In 2024 alone, India’s exports to the US amounted to $77.5 billion. Some of the main products exported included engineering goods, electronics, jewelry, pharmaceuticals, and ready-made clothing, among others. Now, with the tariffs, thousands of these exporters have been severely impacted.
The internet is abuzz with comments, opinions, and thoughts on how this will affect the Indian economy in the short and long term. As the country formulates its response, several industries and thousands of businesses are grappling with surplus inventory, shrinking revenues, and a cascading ripple effect across supply chains and labor.
Has the sudden increase in tariffs impacted your business? Are the thoughts of finding new markets, modifying your products to new demands, and meeting new compliance needs keeping you up at night?
The stark reality for exporters, whether to the US or other countries, is that the global economy has become increasingly volatile. The only way for businesses to survive in this environment of flux is to keep costs low, ensure constant and reliable access to insights that identify trends as they emerge, and adopt deep automation that facilitates a rapid pivot.
Flummoxed about what can help you achieve all this effectively? The answer lies in an ERP.
Wondering how? Well, a robust and comprehensive ERP offers your business end-to-end automation so that you can do more with less. An ERP enables the automation of processes, captures knowledge, and offers the option to scale cost-effectively while staying compliant. An ERP provides visibility and insights, allowing you to make informed decisions at the right time and for the right requirements.
Yet, ERPs that power enterprise-wide automation can be expensive and time-consuming, and when finances are low, most businesses would wisely hesitate to make such investments. Thankfully, in this article, we will not be discussing just any ERP, especially not those that spend millions on advertising, cost hundreds of thousands of dollars to implement, and lock you in for years. Instead, we will turn the spotlight on an open-source, modular, and cost-effective ERP that is being used by enterprises of all sizes, from small to large.
This ERP enables you to adopt one module at a time, tailored to your specific needs, and is offered on a subscription basis. It increasingly incorporates AI capabilities, so your ERP works with you and for you, 24/7.
Still wondering which ERP we are talking about? Here’s your last clue. This ERP is being used by over 12 million users worldwide. Yes, we are talking about Odoo.
With modules that range from Accounting and Finance to Website, Manufacturing, Sales and Marketing, Logistics and Inventory, HR and Payroll, Support, ESG, and more. The ERP is mobile-friendly, has AI capabilities, is highly secure, and most importantly, can be integrated with thousands of applications.
Odoo is easy to customize, and users can tap into a thriving developer community. The ERP can be deployed on-prem, online, or on the cloud, depending on your business needs. Odoo has several partners in India, including Navabrind IT Solutions, which has been implementing the ERP for over a decade and was recently recognized as a Gold Partner. But enough bragging about Odoo.
Here is how Odoo can help your business reposition itself in a challenging business environment
With Odoo you don’t just survive but thrive by realigning your sales team quickly. Here is how Odoo can help your business succeed,
- Unified Business Operations – Odoo integrates your core operations, such as sales, inventory, accounting, manufacturing, HR, and more, into a single, centralized platform. This ensures data consistency and eliminates siloed workflows.
- Scalable Architecture – Its modular design allows you to activate only the modules you need and expand at your own pace without incurring costly re-platforming.
- Open-Source Flexibility – Unlike rigid, proprietary ERP systems, Odoo’s open-source framework enables deep customization to match your exact workflows and industry requirements—irrespective of your industry.
- AI-Driven Insights – Odoo has embedded AI capabilities to automate repetitive tasks, predict demand, optimize pricing, and enhance decision-making—helping businesses like yours work smarter, not harder.
- Real-Time Data – Live dashboards, instant reporting, and data synchronization across departments allow leaders to respond quickly to market changes, operational bottlenecks, and customer demands.
- Cloud-Ready and Accessible – Odoo provides cloud deployment with secure, anytime, anywhere access. Remote teams, distributed warehouses, and multi-location businesses can operate efficiently without complex infrastructure.
- Cost-Effective Implementation – Odoo delivers enterprise-grade ERP capabilities at a fraction of the cost of other major ERPs in the market. With no expensive licensing lock-ins and with an implementation partner like Navabrind IT Solutions, businesses achieve faster ROI and lower total cost of ownership.
- Large Ecosystem of Integrations – Odoo integrates with thousands of third-party applications, including payment gateways, logistics providers, marketplaces, and CRM tools, ensuring smooth connectivity across your entire business ecosystem.
- Industry-Specific Solutions – Odoo’s flexibility enables tailored solutions for diverse industries, ranging from manufacturing execution systems (MES) and PIM for product-driven companies to advanced POS and e-commerce integrations for retail, and more.
Odoo ERP has been crafted to the needs of several industries
Now that you have reviewed the top benefits of Odoo, the next question most businesses ask is, Does it benefit my company? Is it built to support the workflows of my industry?
And the answer is a resounding yes. Here is the list, how
- Manufacturing – Real-time production tracking through Odoo’s integrated MRP and MES, optimizing resource allocation and reducing downtime.
- Retail – Unified POS, inventory, and customer engagement tools that enable a friction-free omnichannel experience.
- Distribution & Wholesale – Centralized multi-warehouse management with real-time stock visibility to prevent stock-outs and overstocking.
- E-commerce – Streamlined product, order, and inventory synchronization across multiple marketplaces and storefronts.
- Construction – Project and cost tracking in one system, ensuring budgets and timelines are met with accuracy.
- Healthcare – Centralized patient records, appointments, billing, and inventory management for faster, error-free operations.
- Education – Integrated student enrollment, course scheduling, and fee management for streamlined academic administration.
- Food & Beverage – Batch and lot tracking with expiry date management to ensure product quality and compliance.
- Logistics & Transportation – Route optimization and shipment tracking integrated with inventory and invoicing.
- Hospitality – Reservation, billing, and service management, integrated with HR, sales, marketing, website, and more.
Whether you are looking to adopt an enterprise-wide ERP, migrate to a more cost-effective one, or upgrade to a new version, Odoo is for you.
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The most powerful modules of Odoo ERP
While Odoo is a comprehensive ERP that is constantly expanding its features, the three most powerful modules are,
Sales – Make your sales department highly automated, working 24/7 via your Odoo-powered website. Identify new sales opportunities early. Leverage digital channels like large marketplaces. Open new sales channels quickly in any country and expand your presence. Also, ensure your online and offline physical stores are in sync. Better manage your sales teams, be it in-house, commission-based, or agent-based.
Automate the tracking of orders, access complete visibility into inventory availability, lead times, and supplier commitments—directly within the quoting and order confirmation process. Sales teams can make commitments to customers with confidence, backed by live data, eliminating over-promising and under-delivering.
Procurement – Integrate with procurement portals, automatically trigger purchase orders based on confirmed sales or low stock levels, leverage predefined reordering rules, and demand forecasting to ensure uninterrupted supply. Advanced supplier management tools allow users to evaluate vendors, maintain dynamic price lists, and track lead times to secure the best value for every purchase. Align procurement schedules with sales and production needs. Reduce excess inventory, optimize cash flow, and avoid costly stockouts. Integrate Odoo’s procurement module with inventory, manufacturing, and accounting modules to automate the entire purchase cycle.
Manufacturing – Access end-to-end visibility and control across your production operations. Support multi-level Bills of Materials (BOMs), work order management, and engage in real-time shop floor tracking for discrete and process manufacturing. With its Manufacturing Execution System (MES) capabilities, you can monitor machine performance, optimize resource allocation, and reduce downtime through predictive maintenance.
Integrated Quality Control ensures inspections at every stage, while Product Lifecycle Management (PLM) allows smooth collaboration between engineering and production teams. The manufacturing module also offers dynamic scheduling, demand forecasting, and smart inventory replenishment, ensuring materials are available exactly when needed. Combined with AI-driven insights, the Odoo Manufacturing module helps businesses reduce lead times and scale production with precision.
Need to implement Odoo ERP? Reach out to Navabrind IT Solutions, an Odoo Gold Partner
Few Odoo partners in India can rival Navabrind IT Solutions’ decade-long track record, deep industry expertise, and process-driven methodology. Our meticulous project planning, careful execution, and cost-effective delivery have earned us a reputation for setting the gold standard in Odoo ERP implementation. For businesses seeking an ERP tailored to their unique workflows, we deliver a true end-to-end solution—covering consulting, implementation, customization, integration, data migration, training, and ongoing support.
Our expertise spans a diverse range of industries, including manufacturing, retail, e-commerce, electronics, automotive, real estate, shipping, education, hospitality, and healthcare. We approach every project with precision, speed, transparency, and reliability, and ensure a smooth adoption that is focused on ROI.
For enterprises burdened by manual processes and eager to seize new market opportunities, we design innovation-led business roadmaps that enable them to scale faster, work smarter, and compete globally.
So, goodbye to hurdles brought on by tariffs, and hello to new opportunities.