Armor Concepts
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Our client is a security solutions company specializing in door and home security products designed to protect against break-ins, burglaries, and forced entry. Since 2004, our client has sold 500,000 doors and is known for its innovative door reinforcement kits, such as Door Armor and Fix-a-Jamb. The Client provides homeowners, renters, and businesses with reliable ways to strengthen doors and secure entry points without extensive modifications or the need for professional installation.
Their products are rigorously tested to withstand high-impact forces, giving customers peace of mind and added protection for their properties. Focused on durability, accessibility, and ease of use, the Client’s solutions address common weaknesses in standard door setups and empower individuals to take proactive steps in enhancing their safety. With a commitment to quality and customer satisfaction, the Client has become a trusted name in the home security industry. Our clients doors are tested, recommended, and can be self installed in under 30 minutes.
The Challenge
The client conducts a substantial portion of their sales online through two Shopify-powered websites and multiple aggregator platforms, including Amazon.
On the back end, their e-commerce operations are managed by Odoo ERP. However, a suboptimal implementation by their previous technology partner led to several integration challenges between the front-end Shopify sites and Odoo ERP. To address these gaps, the client invested in various point solutions, including Reamaze for customer service, Dash Hudson for social media, Klaviyo for email marketing, Brevo for email, SMS, chat, and newsletters, Triple Whale for data aggregation and analytics, ReturnGo for returns and refund automation, Madgicx for Facebook ads management, and RingCentral, a cloud-based AI-powered communication platform, among others.
These investments in point solutions were costing the client between $36,000 and $70,000 annually in subscription fees, excluding maintenance expenses associated with these integrations.
Despite these substantial investments, the client’s team continued to face multiple manual processes between Odoo ERP, Shopify, and various third-party applications. When integrations between Odoo and other systems failed, the team was required to manually verify and reconcile data, often resulting in data entry errors and increased operational workload.
The Solution
The client approached Navabrind IT Solutions to assess and optimize their Odoo ERP implementation, addressing inefficiencies that were adding significant workload for their marketing and business analysis teams.
One critical issue was that data from Shopify did not reliably sync with Odoo ERP, requiring staff to manually cross-check Shopify orders to ensure accuracy within Odoo. Navabrind IT Solutions conducted a comprehensive review, identifying and resolving numerous integration issues. The team ensured that Odoo ERP was not only implemented correctly but also accurately integrated with Shopify and other third-party applications.
Additionally, the client requested a thorough evaluation of their various point solutions to determine if Odoo’s native modules could replace third-party functionalities. Navabrind IT Solutions identified Odoo modules that matched these needs and recommended customizations, enabling the client’s team to experience the same ease of use and functionality as provided by the external tools, all within Odoo ERP.
This process required meticulous, tailored efforts. For instance, the client’s use of ReturnGo for handling returns and refunds allowed customers to initiate returns or refunds for any of 14 unique reasons. Each scenario had distinct actions and conditions, such as shipping cost adjustments based on whether the wrong product was shipped or a customer changed their mind. Similarly, the integration of Triple Whale data aggregation involved developing customized dashboards and reports, giving decision-makers real-time access to actionable insights.
Navabrind IT Solutions delved deeply into the client’s operations, understanding which features were critical within each point solution, and developed custom modules integrated into Odoo ERP. During this process, several workflows were re-engineered for optimal efficiency, saving the client significant time, reducing repetitive efforts across teams, and cutting monthly expenses by thousands.
With a consolidated platform in Odoo ERP, the client has since reduced their reliance on disparate tools, simplifying their technology stack.
Navabrind IT Solutions has also developed a custom e-commerce storefront within Odoo ERP. This solution allows end customers to tailor their orders based on specific parameters like color, hinge protection, prying protection, pry shield, lock side light, and double side light, ultimately accessing custom quotes and a positive buying experience.