Metal cutting tools company
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The Client
This India-based client has a significant presence in the country and specializes in metal cutting tools, offering a comprehensive range of high-quality equipment. Serving as a one-stop portal, they cater to various industrial sectors by providing an extensive selection of cutting tools. Their user-friendly online platform allows industrial buyers to effortlessly browse, compare, and purchase the right tools, ensuring a seamless procurement experience.
The Challenge
The client faced significant challenges with a partially developed website after their previous vendor failed to deliver a functional solution. The project was fragmented, with incorrect conditions and missing functionalities, leaving the client struggling to launch their site for nearly a year.
One of their key challenges was managing the complexity of the tooling solutions. With over a thousand products to be imported into the new system, we had to decipher the logic behind 42 different operations spread across 20 conditions. Additionally, we had to assess and integrate the existing development work to ensure a seamless transition.
Without automation, the client relied entirely on manual data management, leading to inefficiencies and a lack of structured workflows. Customers often faced difficulties accessing clear product information, resulting in frequent inquiries. The process of sourcing and providing responses manually was time-consuming and cumbersome, further delaying business operations.
Solution
To optimize the client’s customer portal and enhance the shopping experience, we streamlined key processes, ensuring intuitive navigation and efficient data management.
At Navabrind IT Solutions, we conducted a comprehensive requirement analysis, mapping out the system’s workflow and performing a thorough gap analysis. This allowed us to identify and address critical inefficiencies. Given the involvement of multiple users, structured data management was crucial. To enhance accuracy and security, we incorporated custom functionalities that ensured a well-defined process flow.
Key Implementations
1. Customized Recommendation Engine
We tailored the recommendation engine to enable buyers to effortlessly locate products and compare options. This feature became a defining USP for the client’s business, significantly improving product discovery and driving measurable outcomes.
2. Seller Ranking System
We developed a structured seller ranking mechanism that allowed buyers to assess the quality and reliability of tool providers. This ranking system was designed to align precisely with the client’s vision, enhancing transparency and buyer confidence.
3. Intelligent Inquiry Management
Managing inquiries efficiently was critical, given the large number of users. We implemented a smart solution that accurately identified the most suitable seller for each product inquiry from a vast pool of vendors, ensuring timely responses and improved seller-buyer engagement.
Through these enhancements, we provided the client with a robust, data-driven marketplace solution, improving user experience, operational efficiency, and overall business performance.
Results
